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Why sketchnotes are a great communication tool

written by Mandy Johnson

Green cartoon character that is smiling and holding a pencil and notepad

Sketchnotes are a type of visual note-taking that combine text and images to convey information in a creative and engaging way. They are becoming increasingly popular as a communication tool, particularly in business and education settings. In this blog post, we'll explore why sketchnotes are a great communication tool and how they can benefit you and your audience.


1. Improved retention and understanding


Sketchnotes are an effective way to improve retention and understanding. Research has shown that people remember information better when it is presented visually. Sketchnotes combine text and images in a way that is easy to understand and remember. By using sketches, symbols, and diagrams, sketchnotes can help to simplify complex concepts and make them more accessible to your audience.


2. Increased engagement


Sketchnotes are also a great way to increase engagement with your audience. People are naturally drawn to visual content, and sketchnotes are no exception. By using a variety of colors and images, sketchnotes can help to capture and hold your audience's attention. This is particularly important in presentations or meetings where it can be easy to lose focus.


3. Versatility


Sketchnotes are a versatile communication tool that can be used in a variety of settings. They can be used in meetings, presentations, lectures, and even personal note-taking. Sketchnotes can also be shared on social media or used to create digital content, such as blog posts or infographics. This makes sketchnotes a great tool for both personal and professional use.


4. Creative expression


Sketchnotes are a great way to express your creativity and add a personal touch to your communication. By using different colors and styles, you can create a unique visual representation of your message. Sketchnotes also allow you to add your own personality and flair to your communication, making it more memorable and engaging for your audience.


5. Increased collaboration


Sketchnotes can also be used as a collaboration tool. In a meeting or brainstorming session, sketchnotes can be used to capture ideas and concepts in real-time. This allows everyone in the room to contribute and see the progress being made. Sketchnotes can also be shared and discussed after the meeting, making them a useful tool for team collaboration and communication.


In conclusion, sketchnotes are a great communication tool for improving retention, increasing engagement, and adding a personal touch to your message. They are versatile and can be used in a variety of settings, from personal note-taking to professional presentations. By using sketchnotes, you can simplify complex ideas and create a visual representation of your message that is both memorable and engaging.



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