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Five Top Tips for Making Your Communications More Engaging

written and illustrated by Mandy Johnson

Engaging communications are essential for ensuring that your message is received and understood by your audience. Whether you're communicating with your customers, colleagues, or stakeholders, you want to make sure that your message is clear, concise, and captivating. In this blog post, we will share five top tips for making your communications more engaging.

1. Start with a hook

The first sentence or paragraph of your communication is crucial for capturing your audience's attention. Start with a hook that's interesting, intriguing, or surprising. This can be a statistic, a question, a quote, or a story that relates to your message. By starting with a hook, you'll grab your audience's attention and make them want to read on.

2. Use visuals

Photo of Mandy Johnson drawing in front of a yellow bus

Visuals are an effective way to make your communications more engaging. Whether it's a photo, a chart, or an infographic, visuals can help to break up text and make your message more memorable. Visuals can also help to simplify complex ideas and make them easier to understand.

3. Keep it simple

Complex language and jargon can make your communications difficult to understand and disengage your audience. Keep your message simple and clear by using everyday language and avoiding technical terms. Use short sentences and paragraphs, and break up your text with headings and bullet points to make it easier to read.

4. Use storytelling

Illustration of a man on a bench reading a story to two children

Stories are a powerful way to make your communications more engaging. People are naturally drawn to stories as they create an emotional connection and help to make your message more memorable. Use storytelling techniques to create a narrative that relates to your message and draws your audience in.

5. Make it interactive

Interactive communications are a great way to engage your audience and get them involved. This could be as simple as including a call to action, such as asking for feedback or encouraging your audience to share their own experiences. You could also use interactive tools, such as quizzes or polls (like the one below), to make your message more engaging and memorable.

Have you ever used a poll in your blog posts?

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In conclusion, making your communications more engaging is essential for ensuring that your message is received and understood by your audience. By using these five top tips - starting with a hook, using visuals, keeping it simple, using storytelling, and making it interactive - you can create communications that are more memorable, engaging, and effective.

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